I joined Uptake in January, with the primary charge of building a brand—from scratch. We began with a skeleton team of three (myself, Ryan Sievert and Anna Blessing) with six weeks to launch Uptake out into the world. Due to the speed of growth of the company, we quickly realized that it was as important to develop the brand internally as it was externally. On March 5th, we launched Uptake from the inside out: a new identity, brand principles, an onboarding kit for each employee, a website, and presence across LinkedIn, Facebook, Twitter and Instagram. And that was only the beginning. For more information, check out uptake.com.
TEAM: Sara Frisk, Ryan Sievert, Anna Blessing, Jude Goergen, Bojan Radojcic, Valerie Craig, Rod Hunting
Branding Divvy, the new Chicago bike share.
In collaboration with Firebelly Design, IDEO named and branded Divvy, Chicago’s bike share system. Our goal was to create a brand that embodied the freedom and spontaneity of cycling, highlighted the safety and utility of a robust transportation system, and leveraged the unique pride of Chicagoans. Divvy was honored by Good Magazine as one of the 10 Best Designs of 2013. It's currently featured in the CHGO DSGN exhibition at the Chicago Cultural Center, and is on display at Divvy stations across Chicago. For more information, see the full case study on ideo.com.
IDEO TEAM: David Berthy, Sara Frisk, Adam Geremia
FIREBELLY TEAM: Nick Adam, Dawn Hancock, Will Miller
The Making of Divvy
Creating a vision statement for Chicago violence.
“An eye for an eye will only make the whole world blind.” ― Mahatma Gandhi
In December, The Chicago Design Museum and Ferrer Foundation partnered for an exhibition, fundraiser, and silent auction at Chicago Design Museum to raise awareness around violence and violence prevention in Chicago. The goal was to deliver a positive message through design, one that communicates peace and hope to our city and its people, and supports organizations that provide education to both affected children and the general public.
To convey the sentiment above from Gandhi, I designed my poster in black-on-black braille. Thanks to generous donations from French Paper and Rohner Letter Press, it snagged the highest bid in the auction.
Celebrating 100 years of Chicago design.
AIGA just celebrated its Centennial year, with a request to chapters nationwide to document their design history—inside and outside of AIGA. As AIGA Chicago's President, I felt a personal responsibility to capture the rich history and depth of design in our city. And as a friend pointed out, I seem to have an unreasonable attachment to visual timelines.
Thanks to the generous archives and research of a handful of amazing Chicago designers (Tanner Woodford, Bart Crosby, Rick Valicenti, Dawn Hancock, Steve Ryan and Joseph Michael Essex), I pulled together this poster which hung at the AIGA National Leadership Retreat.
Inventing a Chicago healthcare collaborative.
We named and branded a new Chicago entrepreneurial healthcare collaborative, called Matter. It's purpose is to draw on the strength and diversity of industry leaders and entrepreneurs throughout the healthcare industry in and around Chicago—from diagnostics, biopharma, medical devices, and healthcare IT—to advance the field through collaboration and experimentation. Matter is slated to open its doors in the Merchandise Mart in February of 2015.
IDEO TEAM: Elaine Fong, Sara Frisk, Alison Yard Medland
Launching Pure Project, a new platform for Brooks.
We developed a new product platform for Brooks Running, empowering the brand to authentically engage in the then-emerging minimalist running movement. Pure Project leaned on the core strength of the Brooks brand in biomechanics and technology, yet leveraged a light and structure-free frame—providing runners (and the industry) with a new platform for lightweight technical running. Within its first 6 months, Pure Project gained 33% of the market share in minimal running, and Brooks rose to claim over 50% of the specialty running market overall. For more information, check out the case study on ideo.com.
IDEO TEAM: Jenny Comiskey, Sara Frisk, Stephan Merkle, Jerry O'Leary, Clark Scheffy
Developing a platform for the Internet of Things.
Zebra Technologies sought to create a new venture—leveraging their experience in barcodes, receipts, and RFID printers and technologies, yet looking to the future of connected devices through the Internet of Things. Over a series of engagements, IDEO designed and developed a new software platform, called Zatar, an open system that can transmit information on identity, location, status, temperature, and condition of just about everything. Zatar is featured in the CHGO DSGN exhibition, and was named a 2014 IDEA Finalist by the Industrial Design Society of America. For more information, see the full case study on ideo.com.
IDEO TEAM: Aaron Ferber, Sara Frisk, Nick Inzucchi, Burton Rast, Matthew Stiffler, Jon Wettersten, Colleen Wilson
Repositioning itself as a national leader in wellness, Walgreens asked IDEO to help rethink, reframe, and evolve what it means to be a community pharmacy in the 21st century. This pharmacy work would be combined with Walgreens work on new concepts for the non-pharmacy departments of its stores, including new approaches to beauty products, fresh food, integration with online shopping and the entire customer shopping experience. For more information, check out IDEO's full case study.
IDEO TEAM: David Blanchard, Jenny Comiskey, Sara Frisk, Mark Jones, Jennifer Levin, Michelle Moy, Burton Rast, Warit Tulyathorn,
Finding a home for IDEO Chicago.
For the first 10 years of its life, IDEO Chicago lived in Evanston. After a long hunt for the perfect space, and an even longer buildout, we moved into the West Loop in 2010 and became an actual Chicago studio. New to downtown, we threw a giant party to welcome our neighbors into our new digs, and introduced ourselves through a quirky Homecoming invitation that was mailed to friends, acquaintances, and clients far and wide.
IDEO TEAM: Annette Ferrara, writer Sara Frisk, design + handwriting Adam Geremia, photographer Matthew Stiffler, handwriting
Designing a new interactive experience for Redbox.
Facing a significant shift in the at-home entertainment industry, Redbox approached IDEO to reinvent their interactive customer experience. Drawing upon research of consumer behavior and entertainment trends, new paradigms in digital integration, the evolving landscape of current entertainment, IDEO optimized the rental process at the Redbox self-serve kiosks from start to finish. In addition to an immediate increase in Redbox sales, the work was recognized by the IDSA (Industrial Designers Society of America), winning an IDEA Silver Award in 2012. For more information, see the full case study on ideo.com.
IDEO TEAM: Sara Frisk, Aradhana Goel, Stina Jonsson, Elle Luna, April Starr, Junu Yang
Designing an integrated patient experience.
To strengthen its brand, Nemours approached IDEO for help in creating an innovative, differentiated, and patient-centric experience for a new children's hospital in Orlando. The overall goal was to establish Nemours as a destination care provider and an industry leader.
In 2012, the health-care system opened the sixty-acre, $400 million Nemours Children’s Hospital in Lake Nona Medical City in Florida. Many of its state-of-the-art design elements are the product of its collaboration with IDEO, which involved several projects that identified and clarified both family needs and key experience touch points in the patient journey. Check out the full case study on ideo.com.
IDEO TEAM: George Aye, Colleen Cotter, Sara Frisk, Warit Tulyathorn
Handwriting and illustration by Mark Addison Smith.
The NEW Nemours
Creating a curated guide to the city.
When it comes down to it, IDEO is in the business of designing experiences. We're less interested in the best food, the trendiest thrift store, or the secret dive bar...unless it's part of a bigger story. A few years ago, we decided to try to package our favorite experiences in a series of curated city guides, called IDEO Eyes Open. Unfortunately, the series started and stopped with New York and London, alive just long enough to be named one of Fast Company's Best Business Books of 2008. But perhaps more importantly—it inspired my friend Stephanie and I to take a trip to London where she met her future husband at Cafe Kick, a tiny foosball bar recommended by our very own Eyes Open.
IDEO TEAM: George Aye, Fred Dust, Sara Frisk, Amy Leventhal